Urban Rider

Established in 2007, our London store at 49-51 New Kings Road is a one stop shop for motorcyclists, providing all the goods and services needed for both rider and motorbike.

Shop from over 70 brands of the newest and bestselling helmets, protective clothing, lifestyle and accessories for both men and women

No. 49 comprises the Royal Enfield Chelsea showroom, the Moto Officina workshop and the Adventure Rider Lounge, a dedicated space for shopping the very best adventure motorcycle gear.